So, what is a mentor and why do you need one? This is the topic of discussion today. Read the article or go to the bottom of the article to listen to the audio recording. You cannot know everything there is to know about how to get where you want to be in life. Am I right?
While it’s possible to learn the needed skills, this will take time and likely a lot of money. Instead, what if you had someone (or a group of people) who can help guide you to success? Wouldn’t you like that opportunity?
So, What Is A Mentor?
A mentor is someone who currently is where you want to be in your business. The relationship you have with a mentor can be an official one, or it can be informal such as following in the footsteps of someone you admire. Mentors have experience and have gone through the growing pains towards business success. They will know what kinds of training you may need help with or skills to develop.
What Do They Actually Do?
A mentor can give you needed feedback on what you are doing right and wrong during your development. This kind of advice is invaluable. Likewise, you don’t want a mentor who will hold back.
Make sure you give them full permission to be completely honest with you. Most worthwhile mentors will have no problems doing this for you. It may be a hard pill to swallow, but you will be better off than having a mentor who sugarcoats your progress. That won’t help you in any way, I know this from experience.
How You Should Choose One
The mentors you choose should have the experience or skills you desire to learn. Be sure to ask lots of questions about what they expect from you and ask what you can expect from them. This expectation is extremely important. Otherwise, you won’t have any means of knowing whether the mentoring relationship is working.
If someone you are considering to mentor you take issue with you asking these questions, this is a sign they may not be right for you. It can also be more difficult to sever the relationship once it has begun so remember that.
Paid or Free – You Decide
Should you pay for mentors? It depends on what you currently have available at your disposal. Also, what you intend to receive from this kind of arrangement. If, as previously mentioned, there is someone who can act in a mentor capacity and they are willing to do this for free, then consider doing it.
On the other hand, paying for someone to help you lets you hold them accountable. This is a crucial aspect of mentoring. Without it, you could be spinning your wheels, going nowhere. You don’t want to waste time as the entire reason to take on a mentor is to save time in getting you further in your development.
If you are looking for a mentor, I offer 1×1 mentoring services. Go here to look at what I offer and how you can get started.
Listen to the audio version of this article below:
You’ll hear people refer to routine as being dull or boring. It implies that life is the same from one day to the next. However, routines are a great way to get your work done.
It’s also a great means for teams to work together towards a common goal. When everyone has an understanding of what needs to get done, i.e., what routines each team member needs to perform, projects tend to run smoother.
We also have routines in our society. In some ways, laws can be considered routines. You know that you aren’t supposed to run a red light and that can be thought of as a routine.
When you come to a red light, you stop as best as you can. There may be instances when you accidentally go through one here or there. But, most people will stop for red lights. And this is good to reduce accidents.
You set up routines for your kids in the form of chores. You know that certain tasks need to get done each week. Many parents tie their kids’ allowances to these chores. When the kids finish their chores, they receive their allowances. It teaches the kids a work ethic. They need to perform tasks, and when they complete those tasks, they receive money for them.
When you pay bills, you tend to have a routine for this. Some people like to get everything sorted on one day and pay all the bills on that day. Others will pay them whenever they receive them. Others, still, will set up their payments to be paid automatically by their bank or brokerage.
There isn’t a right answer for how to do this. Whatever works for you is the right answer. However, the method you choose will be routine.
Contrast this to people who don’t have routines to manage their lives. They tend to handle tasks when the mood strikes them. These people are usually late with their bills and have messy environments. Some of these people will say that this way of life works for them. However, for most people this is chaos. It’s something that can easily be avoided by setting up routines for the tasks you need to complete.
Of course, people are not robots. Hence, they do break up their routines on occasion. You may use weekends to do activities that you don’t get to do during the workweek. Also, many families use vacations to help break up their routines.
How do you create routines for yourself? Do you have them? If not, you should acquire some routines, especially for your business. It can be as easy as what days of the week you do your invoices and banking. Keep it simple but make them a routine. You will thank yourself for this later.
Have you legally protected your freelance business? It’s a question that can send shivers down the most seasoned freelancer’s spine. In a previous FreeU blog post, we discussed ways to help prevent late or missed payments from clients. We also provided strategies for dealing with clients who don’t pay on time or have not yet paid you.
And we talked about how New York City became the first city in the United States to protect independent contractors and freelancers from nonpayment situations. A recent Freelancers Union article celebrates the second anniversary of the “Freelance Isn’t Free” Act and invites freelancers who have successfully filed a claim to share their stories.
But not all of us are protected by a law like this, and nonpayment situations are not the only things we must guard against. The number of freelancers has grown by 3.7 million in the United States over the last five years, according to the 5th annual “Freelancing in America” study, but it’s still up to us to do as much as we can to safeguard our businesses.
With that in mind, here are five ways you can legally protect your freelance business:
*Please note that this blog post is not a substitute for professional legal advice. Consult the laws of your particular region and contact a lawyer for specific advice.
INCLUDE THE APPROPRIATE ELEMENTS IN YOUR WEBSITE
When you visit the Freelance University website, you’ll see two elements at the bottom: a Privacy Policy and Terms of Service. These may not be the first things a web visitor clicks on, but they’re there for an important reason. Nesha Woolery explains it this way in her article, “5 Legal Tips Every Freelancer Needs To Know,”
“If you use a website or blog to promote yourself and your work, you must ensure that you have legal protections. This is often the first place potential clients will stop, so you want to give them a solid first impression and show them that you are a professional on the up-and-up regarding the legal side.”
These elements protect your content and show how you run your business. As an example, the FreeU Privacy Policy provides information about the following:
Eligibility To Access Freelanceu.com Programs And Services How We Collect Information How To Receive Consent How To Withdraw Consent Payment Data Storage Disclosure Practices Security Of Personal Information User Ability To Access, Update, And Correct Personal Information Third-party Services Changes To Privacy Policy Questions And Contact Information
And the Terms of Service or Website Terms of Use include elements like this:
Agreement Privacy Policy Changes To the Agreement And Privacy Policy Eligibility User Information/Password Protection Billing And Membership Intellectual Property Disclaimers; Limitation Of Liability Governing Law; Jurisdiction, And Venue And many other essential elements
In addition, our FreeU Privacy Policy needed to comply with General Data Protection Regulation (GDPR) guidelines, effective May 25, 2018. Danny Palmer explained in his article, “What is GDPR? Everything you need to know about the new general data protection regulations,”. Any organization operating within the European Union (EU) and outside the EU that offers goods or services to businesses or customers within the EU must comply with the GDPR
He says,
“At its core, GDPR is a new set of rules designed to give EU citizens more control over their data. It aims to simplify the business regulatory environment so citizens and businesses in the European Union can fully benefit from the digital economy.”
If you collect data from clients or customers operating within the EU, you’ll need to ensure your website is GDPR compliant.
CHOOSE YOUR BUSINESS REGISTRATION WISELY.
In our Freelance 101 course, we discuss how to build your brand and set up your business structure. As FreeU co-founder and instructor Craig Cannings says, your personal brand “Determines the distinctive way you want to be perceived and remembered by others.” It also “sets you apart and makes you unique in the Freelance space.”
To protect this uniqueness, register your business name and consider trademarking it. As Nellie Akalp explains in an article titled “4 Key Tips for Legally Protecting Your Business,” checking whether the business name you’ve chosen is legally available to use is essential. For example, in the United States, you can do a trademark search to see whether anyone else has trademarked a particular business name. You can also do a name search to ensure another company in your state isn’t already using it. She explains, “Registering your name allows you to operate your business under that name legally, and it ensures no other business can use your name in your state.”
When choosing a business structure, you must determine whether you’d like to register as a sole proprietor or an incorporated business. Our Freelance 101 course gives a comparison of the two structures. In a sole proprietorship, “YOU are the owner and personally liable for the business,” but in an incorporated business, “shareholders in a corporation are not liable for corporate debts.”
“An LLC and corporation, on the other hand, establishes your business as an entity separate from you, the owner. Your assets and liabilities are independent of those of your business. So, if your business can’t pay its bills or gets sued by a client, your bank account, home, retirement funds, etc. will have some protection.”
But in an article titled “Branding Yourself: Why Freelancers Need a Personal Brand,“ Xavier Morales, Esq. warns that an LLC “doesn’t offer umbrella protection for your brand.” Consequently, he recommends trademarking your logo and business name by registering them separately.
DETERMINE WHETHER YOU NEED A BUSINESS LICENSE.
This blog post section will be shorter than the others because business licenses are not always needed. It depends on what type of service you provide. A Freshbooks article titled “Freelancing 101: 7 Legal Documents All Freelancers Need” recommends checking your city, county, or state’s websites to determine what required permits or licenses. It explains,
“Business permits and licenses come in many different forms. In some areas, it may be necessary to have a general business license from your city or county to run a company. In other cases, your profession may dictate your licensing requirements – plumbers, contractors, estheticians, and accountants are just a few freelance occupations requiring a permit to demonstrate proficiency.”
In my home province, I can go on the local website, indicate what city or municipality my business operates in, enter a keyword to describe my business, and then select from several permits or licenses that may apply to me. If you’re unsure whether your business needs a license, check your local website for more information.
CHOOSE THE RIGHT TYPE OF INSURANCE FOR YOUR BUSINESS.
When it comes to insurance, there are many companies and many different options. I recommend researching your area and sitting with an insurance expert to determine what’s best for your business.
If renting an apartment, you may need to include terms in your tenant insurance permitting you to conduct business on the premises. If so, the insurance agent could ask whether you’ll have clients on-site and whether you’ll have merchandise on-site. For example, a guitar teacher may have clients come to her apartment for lessons, but a freelancer or virtual assistant can conduct business through video chat or by meeting at a coffee shop. You may need to ask for special insurance if clients will be coming to your house to do business or if you’re selling merchandise.
Some other terms to consider including in your insurance policy are
Professional Liability Insurance (a.k.a. Errors and Omissions insurance) General Liability Insurance Commercial Property Insurance Cyber Liability Insurance
As an example of Professional Liability insurance, the Insureon website says a client could sue a web designer, stating that a project delay caused errors in technical plans and resulted in lost revenue. Professional Liability insurance could then pay for an attorney and judgments if the case is lost, even if the designer didn’t make an error.
Similarly, Cyber Liability insurance can protect you from a data breach lawsuit if you collect sensitive customer data and someone steals your electronic data. As the article says, the type of work you do will determine the coverage you need, and letting your potential clients know you are insured can give you an “edge over your competitors.”
PROTECT YOURSELF THROUGH YOUR CLIENT AGREEMENT.
In a moment of naivete, I once asked a client, “Would it be better for you if I have a contract?” She wisely replied, “Actually, the contract will benefit you.”
“A contract is not a guarantee that nothing bad will happen or that you are guaranteed to get paid (always a big concern!), but they can certainly help you to avoid issues and resolve disputes. Worst case scenario: if either of you needs to take legal action, the contract can be good evidence of what you both agreed to at the outset.”
Consult a lawyer for more detailed advice on what to include in your contract.
For this blog post, we’ll highlight the following elements to consider:
Payment schedule Termination Copyrights Ownership of Ideas
Creating a payment schedule can help prevent nonpayment situations. For example, my contracts typically state my rates, when the client is invoiced, and when the client’s payment is due.
A termination clause will prevent you from being left high and dry by a client or give you an escape hatch if you’re in an unhealthy client relationship. You decide how much notice to provide for the contract to be canceled by either party.
Copyrights and ownership of ideas are especially important for freelancers who do creative work. An article titled “The Complete Guide to Freelancing” stresses that it’s important to specify who owns the work once it’s finished. Who owns it? Does your client? Can you display examples of the work in your portfolio? Consult the copyright laws of your region for more information.
In his article, “Essential Clauses All Freelancers Must Remember About Copyrights,” Abdullahi Muhammed warns that it’s impossible to protect ideas with copyright. For example, if you talk about an idea for an article with a potential client, you can’t prevent them from using your idea with a different writer. So, the key is to be careful about pitching your ideas before securing the project.
And there, you have five ways to protect your freelance business legally. This is not an exhaustive list but a guide to inspire your research to determine whether you’re doing all you can to protect yourself.
What tips or strategies have you used to protect your business as a freelancer or virtual assistant legally?
Coming up with a name for your virtual assistant business can be stressful and agonizing for some people. You brainstorm and come up with ideas, but nothing seems right to you.
You want something that reflects you personally as well as your business and what you do. It’s this big, important thing. It will be the name of your website and social media profiles. You’ll write it on tax forms, business plans, and email signatures. So you want it to feel and sound good.
And, for most virtual assistants, this will be the beginning of it all for you, the way that people will come to know you and your business.
So, it’s only natural that it’s a place where many VAs become stalled when it comes to setting up their virtual assistant business.
Don’t make it so hard, and here are some great tips for you:
Know the rules and laws
Your business structure and where you are located may affect what you use for a business name, such as using part or all of your own name or certain terms. Make sure to check first. Better safe than sorry.
Don’t make it too hard
Don’t use something that’s too hard to spell. People will find it difficult to see you and your website. Just because you know how to spell it, if it’s not a common word or phrase, others may type it wrong when searching for you.
Play with words that relate to your services
Consider using a name that relates to the services you provide for your clients. Use a thesaurus to come up with different words that have the same meaning.
Great Tip Below
Here’s what Caroline Davidson, Owner of The Functioning Executive, had to say about her experience with this:
I didn’t want to use my name, so I took the term “Executive Functioning” and put a spin on the words. Executive Functions, simply put, is a term used for the cognitive skills a person needs in order to plan, organize and complete tasks. My business name is “The Functioning Executive”. I function in a support role for busy executives!
Don’t pigeonhole yourself with a name
While I do encourage you to brand your business based on your services, don’t niche the name down too much. For example, maybe right now you offer social media services. That’s your main focus. So you call your business Susan’s Social Media Boutique.
Six months into working with clients, you decide that you are really much better at—and love—project management. But your business name says “Social Media.” Now you need to start a full rebrand, purchase a new domain name, and possibly pay to change some business paperwork.
It’s not that you CAN’T change your name. It’s certainly not impossible. But it’s best to think ahead about your business plans and goals and create a name that encompasses that.
Focus on the outcome of what you do for clients
What kinds of results do your clients get from working with you? Think about physical as well as emotional outcomes. If they can relate, they’ll want to know more about you and be interested in working with you.
My business name is Virtual, At last! As in “my business is goin’ virtual, at last!” I decided on it since it has the word “Virtual,” and I figured it might be good for SEO. I also wanted my clients to feel relieved and thankful that their business is finally launched online; my customers are usually non-tech savvy female entrepreneurs. It represents the feeling of triumph after all the hard work.
Great Explanation
And another great explanation to get your wheels turning from Sencery Clemente, Owner of Tailor-Made Virtual Design:
I started by writing down all the words that I wanted to be associated with my business. When I think back on it now, it was really a list of values that I wanted my business to be founded on.
Then I started thinking of experiences I had in the past when dealing with service providers and wrote down the good and the bad about those experiences – those were mostly emotions of how the experiences made me feel.
After that, I looked at the lists and started to think about how I wanted my future clients to feel when they interacted with me and worked with me. I want them to have a unique and specialized experience because we are all different in what we need/want/desire for our businesses.
Keep it simple- Use your name or initials
If you’re really struggling and nothing sounds right to you, then keep it simple and use your name, initials, or some variation of that. Again, just keep in mind the rules and regulations for where you live. In Georgia, where I live, if you’re a sole proprietor, you don’t need to register the name if using your own name in your business name. In other states, however, if you brand your business with your name, you can’t sell it in the future.
Are You Planning On Ever Selling?
Here’s what Jessica Scotten, Owner of Pineapple Relations, had to say about this when she was coming up with her business name:
I have no idea if I want to sell in the future, but future me can’t make decisions like that today, so I’ll plan on being prepared.
Never underestimate the power of a great tagline
If you decide to use a simpler name or your own name, use a tagline to explain more about what you do. Sometimes coming up with the tagline makes figuring out the business name easier.
And, if you change up your services or your market over time, you can tweak the tagline to match while keeping your business name the same.
Here is how Julie Hoflin, Owner of Your Versatile VA, handled it when setting up her business:
I checked the free trademark search websites to ensure it wasn’t already trademarked in either the US or Canada, and once that was done, I officially registered the name in my province. In my jurisdiction, by registering the name legally, a deeper trademark search is completed, and I felt so much better knowing if/when granted, I could rest assured I wouldn’t suddenly be told to stop using this name after investing time, money and effort into branding and establishing my biz under this name.
So there you have it. My best tips for coming up with your virtual assistant business name.
I want to give you one more reminder to always check the laws for your area—depending on your business structure and location; different rules may apply when it comes to naming your VA business.
You must know your client when creating your marketing content. Why? Because it’s important to know the exact type of person you want to work for.
Something I’ve noticed recently as I’ve been doing a lot of networking online in Facebook groups is that a lot of people are really putting the cart before the horse when it comes to their marketing plans.
Everyone is looking for advice, the next steps, what to do, and often miss one of the most crucial elements of marketing. Know Your Client.
Folks are creating content, courses, business plans and often forgetting the first step in all of it.
… which is a mistake.
Your marketing and networking will be so much easier when you have that clear picture of who it is you are speaking to as you create the content or post online or talk to people face to face.
Your marketing will be more effective when you create content that speaks to your ideal client.
Today, I want to give you a couple of steps to getting started creating your own Ideal Client Profile.
One of the best ways to create an Ideal Client Profile is to interview folks who you know are your ideal clients already. This way you can ask all sorts of questions to them and this will help you build a composite profile to put together.
Getting Started
Often people doubt this exercise, but here is a little background on how to make it happen… or you can view this next list as the reasons why you should do thisversus avoiding my advice.
What exactly is an Ideal Client or Customer?
• Someone who wants what you’re selling and is able to pay for it.
Who should I interview?
• Choose three customers or clients who you LOVE to serve and work with.
What if I don’t have any customers or clients yet?
• Tap into your personal and professional network. Ask if they know anyone who would love what you’re selling.
Does it have to be three people?
• Yes! One interview is not enough to get a clear picture of what’s going on.
Can I interview them via email?
• You will reduce the effectiveness of this exercise if you conduct this interview via email. It’s important that you conduct this interview via recorded telephone or video call. Then you can review the answers.
Why do I need to create an ideal client profile?
• Your marketing message and your offer will be tailor-made for your ideal client. This will help you get laser-focused on your message and who you serve.
Now that you know what and why to do this…. here are the specific steps to take:
Choose 3 people to interview that are your ideal
Conduct the interview via recorded telephone call or video call so you can write their full answers down.
Complete the ideal client profile exercise in Part 3.
PART 1: INTERVIEW and ANSWERS
Interview 3 clients to get these answers:
What are you struggling with?
Why do you REALLY believe you haven’t solved your problem yet?
What have you previously tried to solve your problem?
Why do you think it didn’t work?
What are you afraid will happen if you don’t solve this problem?
What would a breakthrough look like? (How would you feel? How would your life change? What would you have?)
What beliefs about your current situation do you know you have to let go of in order to breakthrough?
PART 2: REVIEW ANSWERS FROM 3 CLIENTS
What are the similarities between each of your interviewees?
What are the main differences?
What is your BIGGEST takeaway from this exercise?
PART 3: CREATE YOUR PROFILES
You can change the name from your actual client’s name, but make sure each profile includes concrete details from the interview. Make a profile of each one. (Make 3 of these)
PROFILE #___
DETAILS and PROFILE NAME: Name: Age: Profession:
My #1 Struggle right now is …
The perfect example of how this problem shows up is…
I think the REAL reason I have not solved this problem is …
In the past, I have tried … but it didn’t work.
I think it didn’t work because …
If I don’t solve this problem soon, I am afraid …
If I were to break through this particular problem, my life would be so different, I’d …
If I want to have that breakthrough, I’ve got to let go of the belief that I…
NOW… you have your ideal client profiles and can refer to these when you create your marketing content.
Remember, these basics included in your ideal client profile are key to creating the right marketing messages and content.
Keep them in mind at all times when creating content for your marketing. SPEAKto these folks! They are the ones who need your services and programs the most!
If you can catch their attention with words and content that hits home with them, you will see more results.
