Email Marketing Messages

Email Marketing Messages

5 Automated Email Marketing Messages

 

Email marketing is one of the most effective marketing tactics available to businesses today. But the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors rather than manually.

In reality, no small business owner has time to write individual messages and send them to people at the correct times. Even if you have the budget to hire a staff or agency to help you, there aren’t enough daily hours to manually leverage every email marketing opportunity.

That’s where automation changes the game.

 

Here are five email marketing messages that you can set up to go out to customers and subscribers automatically based on behavioral triggers, practically guaranteed to increase your sales.

 

Why? Because someone can build these automated messages and that can create to convert your contacts.

 

Email marketing automation drives more conversions and a higher ROI.

 

Here are five easy ways to do it:

 

  1. Customer Support Follow-up

Do you follow up with customers and prospects after communicating with your customer support team? Whether someone contacts your business by phone, email, or online chat, you should have a follow-up message ready to go out immediately after the communication and documented in your customer support software.

You can automate the entire process using a customer support tool that integrates with your email marketing tool. Just write your follow-up message and set it to be sent automatically when a contact in your email marketing list completes a communication with a customer service representative.

This message could tell the customer or your prospect how to get additional help if they need it. Or it could include a survey to track the quality of their experience and overall satisfaction. You could even have a discount or other special offer they can use on a future purchase to convert a customer service issue into a sale.

 

Related: 5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns

 

  1. Sales Trigger

Your email marketing software should automatically send a follow-up message when someone purchases from you. This message should thank the person for their investment and offer a cross-sell or upsell item. You can even include a discount to boost conversions.

To do this, you must first determine what products or services to cross-sell or upsell for every product or service offered on your website. Your automated message triggered by a purchase could say, “Since you loved [insert the item purchased here}, we thought you’d like [insert a related product here] too!” Include details about why the customer would like the suggested product or service and a link where they can purchase it immediately. You can also include a discount or special offer in your message if you’d like.

Remember, automated messages based on sales behaviors don’t have to be limited to completed purchases. Send them when someone moves to the next stage of your sales pipeline.

So, this is particularly important for businesses that sell products or services with long sales cycles. The goal automatically sends email messages that help push people through your sales funnel. Therefore, consider sending messages when a prospect makes the first contact with you, completes a sales call, completes a demo, nears the end of a free trial period, and so on.

 

  1. Form Submission

Every time someone submits a form on your website — whether it’s your contact form, a subscription form, a form to download a free resource, or any form, you should have an email marketing message queued to go out immediately.

For this to work, you need to make sure you’re using a form tool that integrates with your email marketing software so that the process is automated and you can access reports to see which forms are working and which should be improved or replaced.

 

Related: 10 Tips for Writing Emails That Will Get You Tangible Results

 

  1. Abandoned Cart

Abandoned cart messages are a critical part of your email marketing strategy. When someone takes the time to find a product they like on your website, puts that item in their online shopping cart, but leaves your site without completing their purchase, an obstacle likely got in their way, which prevented them from completing the transaction.

First, you’ll want to find out what that obstacle was and remove it for two reasons. First, you want to save the sale, and second, you don’t want other people to abandon their carts for the same reasons.

Therefore, when someone abandons their shopping cart on your website, your email marketing tool should be set up to automatically send a message asking them what went wrong and reminding them to return to complete their transaction. You can even include a discount in the letter to encourage a complete purchase. Of course, you must have the proper tracking configured in your email marketing tool and website. You will need to have an abandoned cart set up as a behavioral trigger that kicks off this message.

 

  1. Thank You

Sending thank you messages to your customers based on various behavioral triggers such as making a purchase, attending a webinar, writing a review, and so on. The key is ensuring your thank you messages sound authentic and make the recipients feel valued.

Saying thank you shows consumers that your brand is human and helps deepen your brand’s relationship with them. You’re also acknowledging consumers and helping them develop trust in your brand.

Keep it simple and sincere, and the perception of your brand – and the likelihood that people will buy from you again and tell others about you – improves significantly.

Related: 10 Laws of Social Media Marketing

 

Key Takeaways About Email Marketing Automation

Automation works because it saves you a lot of time. Undoubtedly, when you can automate tasks, your productivity and efficiency will improve, and your costs will decrease.

However, you need to invest some time and effort upfront in writing the messages, setting them up in your email marketing software, and integrating your email marketing tool with the other devices you use to track customer behaviors.

It’s well worth the time, though, because these automated messages will improve your overall ROI.

 

How to Get Clients

How to Get Clients

How to Get Clients

 

How to get clients – let me show you the 3 easy ways you can do this. But first, get out your notebook and take notes on this process. Then you can do this for every prospective client in the future.

Do these three (3) things:

 

  1. Spend time researching

 

Let the potential client know that you will be sending them an email or private message, but then spend some time researching their business. Take time to read who they are and what they offer.

What have they posted about previously in this same Facebook group?

What do you like about their website or the programs they offer?

What do you see immediately that you can help with? You’ll only know this by taking the time to research them.

Research

research [ˈrēˌsərCH, rəˈsərCH] VERB researching (present participle) investigate systematically. “she has spent the last five years researching her people’s history” · [more] synonyms: investigate · conduct investigations into · study · enquire into · make inquiries into · look into · probe · explore · analyze · examine · scrutinize · inspect · review · assess · read · read up on · pore over · delve into · dig into · sift through · check out discover facts by investigation for use in (a book, program, etc.). “I was in New York researching my novel” · “it’s a piece of work that’s carefully researched, strongly argued, and beautifully written”
  1. Make it personal

 

When you email the client – make sure to give them a compliment on what they are doing or tell them what you like about their products. Is there anything that connects the two of you? Maybe you grew up in the same state or have the same kind of dog in their profile picture.

Find a way to connect and make it personal.

 

  1. Give value first

 

What if you took an extra 30 minutes to SHOW your potential client what you could do for them? In addition to sending them a general portfolio of your work, is there a way that you could show off your skills for their business personally?

 

 

Here are some ideas of how this could play out:

 

  • The client: Wants help with Pinterest
    Give value: Go ahead and create an image that they can pin for their most recent blog post
  • The client: Is looking for someone to help them with blogging
    Give value: Write out a very detailed outline for a post you would like to write for them
  • The client: Wants help with scheduling tweets
    Give value: Make a list of 50 tweets that you have pre-created for them
  • The client: Wants help growing their Instagram account
    Give value: Layout a personalized plan of the exact steps you’ll do for them to increase their followers and engagement.

 

People aren’t doing this. It takes time. It takes you doing work without getting paid for it. However, if this is a client you really want to work with (which you’ll know since you’ve done your research), isn’t it worth it to take time to make sure your proposal actually gets noticed?

 

SO LET’S RECAP

 

Building a business isn’t easy. It will take work. It will take structure, planning and saying “no” to other things.

However, when you land your first client (and then another… and another… and another) it makes the hard work 1000% worth it.

 

Here are the steps you’ll need to land your first (and future) clients for your Virtual Assistant business:

 

1. Reserve at least an hour a day to market your business
2. Send out a friends and family email
3. Make Facebook groups your new best friend
5. Make your proposals stand out from the crowd

 

And remember, there are usually quite a few applicants trying to get the attention of the business owner that is looking for just the right person for their business needs.

Stand out from the others by going that extra mile. It will help you acquire those clients every time.

Need more information? Consider taking our Relationship Marketing Course.

Go here for all the details ➡ ➡ RELATIONSHIP COURSE

 

4 Part Strategy – Finding Clients

4 Part Strategy – Finding Clients

The 4 Part Strategy for Finding Clients

 

 

Today, let’s discuss the 4 Part Strategy for Finding Clients. I’m asked many similar questions from virtual assistants about getting clients using social media, whether they’re new or they’ve been at this for a while.

 

It usually goes something like this:

 

Where do I find clients online?

 

How do I find clients if I have a small marketing budget?

 

Where do I find more of my ideal clients?

 

So how do I find time to market to clients while I’m still working full time?

 

How do I connect with people online if I don’t know them?

 

What’s the most effective way to get people to notice me?

 

What I’m about to tell you in this article answers every single one of those questions.

It’s one of the strategies I’ve used to successfully build and grow my VA business.

 

This strategy is relationship marketing. What?

You heard me… it’s all about building RELATIONSHIPS!

 

It’s about finding and meeting your potential clients where they are online, developing a relationship with them, and then offering a solution to their problems. It’s a simple fact.

 

This method works, but it takes time. It takes consistency, and you need to be genuine. You are building the know, like, and trust factor. I know you’ve all heard this before, but it’s true.

 

You also don’t need a big marketing budget for this strategy since you’re connecting with potential clients on free social media platforms.

 

But if you take consistent action on this plan, you will develop relationships. And those relationships could turn into clients.

 

But before you start this strategy:

 

Before using social media to develop relationships, you must have covered some essential foundational pieces of your business.

 

You need to know what you have to offer (your services) and who you serve (your market).

 

If you still need to figure out your services, click here.

If you still need to figure out your market, click here.

 

Here’s one thing you need to remember, DO NOT LET FEAR GET IN YOUR WAY!!

 

RISR

 

Once you’ve finished those pieces, you can move on to the strategy. We use the acronym RISR Research, Interact and Share, Reach Out for our relationship marketing strategy.

 

What does that stand for?

 

Research – To find your target market online.

Interact and Share –Interact with them, share their posts and share your own.

Reach Out – Reach out and connect with potential clients via message and, ultimately, a phone call.

 

Let’s get into the details of each piece.

 

Research

 

You need to do some research and find out where your market hangs out online and be present there.

 

When it comes to social media, you don’t need to be everywhere.

Use some keywords to search and see if your audience is hanging out on that platform.

Choose the platforms that you enjoy using.

Start with two to reduce overwhelm.

Learn everything you can about using those particular platforms properly.

 

Then start following those in your target market on the social media platforms you chose. Send them a friend request and follow them on Facebook. Add them to a list of potential prospects on Twitter or your notebook. Connect with them on LinkedIn.

 

Example: Get specific when doing your searches to decide which social media platforms you want to use. If you’re going to work with business coaches, use the words “business coach” in your search on Twitter to see how many you find on that platform. Scroll through the options to see if they meet your ideal client criteria.

 

Interact and Share

 

Start creating your brief content posts on social media. Create small snippets that help solve a problem that your target market faces. Share a helpful tool or a tip that will save them time or money. The idea here is to start creating a presence online and establishing that you know your stuff. Use a product like Buffer to schedule your content posts to save yourself some time.

Then choose some time each day, or three days a week for a half-hour, to be active on your preferred social platforms live. Engage, interact and thank people for sharing your info.

Share other people’s info.

Join online groups where you find your market, not just groups of other virtual assistants. Yes, you can and should join those groups for networking and getting answers to your questions—they are precious. But then also find groups where your target market shows up.

Answer their questions. Be helpful there.

 

Subscribe to their blog, podcast, and YouTube channel. Share their posts and tag them. Leave insightful comments.

 

Example:  At the beginning of my VA career, my target market was business coaches. I joined an online group specifically for business coaches and those who served that market. Being one of the only VAs in the group, I could jump in and answer questions. And boy, did they have questions!

They had questions related to the services I provided. They recognized that I was knowledgeable about these subjects and ultimately turned to me when they needed a VA, all because they knew me in the group.

 

Reach out

 

Make the above actions a regular part of your weekly marketing activities. Then, create a list of potential clients based on the people you interact with in the groups where you belong.

 

Do your research to make sure you’d be a good fit for each other. Maybe you like the way they run their business. Are their values the same as yours?  Can you see how your services would solve a pain point for them?

 

Then start reaching out individually to the people on that list. Private message them or send them an email. Introduce yourself and explain how you know each other. Perhaps you’re in a LinkedIn group together. Then make a personal connection. Maybe you both love cats, or you both have kids in Jr. High. Explain what you do and why you love working with people in their industry. Finally, be clear about what problem you can solve for them and invite them to have a conversation with you to talk more.

 

That’s relationship marketing in a nutshell. Relationship marketing is something you can do on a small budget. It’s something you can do on a busy schedule. If you’re short on time, schedule a half-hour per day to perform these activities.

Just be consistent about it.

Consistency is key here. If you continue with this strategy, create that potential client list and consistently reach out to them, you will start forming those relationships.

Check out our Relationship Course on Teachable. You’ll find more ways to build relationships to create your successful business.

Did you find this information helpful? Let me know in the comments below.